Print & Package

Counterfeited Perfumes –  Something Doesn’t Smell Right

For most shoppers, getting top brands at low prices is a good enough reason to buy counterfeit products. But a cheap knockoff can have pricy consequences, especially when it comes to counterfeit perfume, because a fake fragrance gets absorbed into the skin.

According to ABC expose on the subject, some of the active ingredients found in counterfeit fragrance include hazardous ingredients like urine, bacteria and antifreeze.

Unlike counterfeited designer’s bag or shirt, a perfume is a product you apply to your face, your neck and your wrists, all are sensitive parts of the body. So, to have active ingredients that could have a very serious health risk, like contact dermatitis, or even an inflammation of the skin.


Counterfeited Pharmaceuticals –  a Worldwide Epidemic

The World Health Organization (WHO) estimates that counterfeit medicines worth 73 billion euros are traded annually. Dubious online pharmacies can sell fake drugs globally – reaching countries such as Germany, UK, Italy, Spain etc. or the USA.

Supplies from illegal internet pharmacies are up to 50% counterfeits.


The extent of the problem varies greatly between regions and individual countries, and also depends largely on temporary supplies. The problem is highly dependent on how tight legal controls are. The WHO estimates that in some areas in Africa, Asia, and South America, more than 30% of medicines in circulation are fakes.

In some countries of Eastern Europe, the proportion of fake medicines can be more than 20%. In Europe and in the USA, as well as in other developed countries, less than one percent of the medications sold are counterfeits.

According to the World Health Organization In Africa alone, more than 120,000 people die each year as a result of fake anti-malarial drugs, either because the drugs were substandard or simply contained no active ingredients at all.

Despite this, the trend shows that counterfeits in our globalized world are no longer just a problem of developing countries. When traveling, patients often purchase their medicines abroad (and in some cases, bring them home for family members and friends, even though it is prohibited to do so). Typical market structures and trading routes have been liberalized, allowing vendors to sell medicines at lower prices. And last but not least, the internet has made sales and trade of various articles simpler and more global.


What is Considered a Counterfeit?

The World Health Organization (WHO) and the International Federation of Pharmaceutical Manufacturers & Associations (IFPMA) describe counterfeits as drugs that have been falsely labeled regarding their identity and/or origin to deliberately fool consumers.

Basically, counterfeits are drugs that do not come from, or are not offered in the same form as, medicines from the original manufacturer. Exempted from this are changes that have been properly and lawfully made, as in the case of parallel imports. Counterfeits range from complete fakes that have been made by a counterfeiter, to original products with manipulated expiration dates. Examples of counterfeited drugs are medications that


  • contain the correct active agent, however, either at a dosage that is too high or too low,
  • have manipulated expiration dates,
  • possess no active agents,
  • contain an active agent other than the one specified, or
  • are wrapped in forged packaging, blisters and/or contain falsified patient information.


ValiDotz™ – Exactly what the Doctor Ordered

Validotz™ fluorescent taggants can offer several levels of anti-counterfeiting solutions to the printing & packaging sector:


  • Covert


    • Covert fluorescent layer (both invisible and pigmented ink systems)
    • Multi code printing in one barcode
  • Semi-ForensicColor pattern / Image recognition with a mobile phone coupled detector

ValiDotz™ have many unique properties

  •  Based on a novel technology, unknown to counterfeiters
  •  Non-toxic
  •  Cost effective due to low effective concentrations required
  •  Does not affect the properties and appearance of the tagged ink
  •  Stable over time even in harsh conditions
  •  Extremely challenging to reverse engineer
  •  Has unique properties that can thwart any attempt to replicate
  •  Suitable for a wide range of products
  • Utilizing a mixture of ValiDotz™ that possess several variable properties, can create an almost infinite number of encoding combinations.